Job: Lux Row Brand Ambassador
Duties: My primary role is to provide a world-class guest experience by educating visitors about the Lux Row bourbon-making process and portfolio of brands. From time to time, I take the bourbon to the people by conducting tastings at regional bourbon events. Additionally, I assist the marketing team by creating on-site live social media content.
When freshly cut, the grass in Kentucky is actually green. But when it buds, it does have a bluish, purplish tinge. And there’s a lot of grass in Kentucky, as the thoroughbreds that famously race and breed here know. So there’s good reason Kentucky is known as the Bluegrass State.
Since first writing about bourbon in 2006, Fred Minnick has become the foremost author, critic, editor (of Bourbon + Magazine), and, with the founding of the Bourbon & Beyond festival, impresario of the bourbon world. He has also written about rum, mead, and his military tour in Iraq, but his three books on bourbon have set a high mark: Whiskey Women, Bourbon Curious, and Bourbon: The Rise, Fall & Rebirth of An American Whiskey.
Lucky for us, he had some free time for a chat.
Finding a gift for the whiskey lover in your life is easy: As long as your gift has a whiskey theme, it’s a winner. Our list rolls high to low, ranging from a fine bar cart to a package you can put together yourself with a dose of TLC.