There are two types of bourbon lovers. Those who drink it. And those who collect it.  

Collectors will scour store shelves and sites for that fabled dusty bottle from 1967. They’ll wait hours in line for the chance to score a rare release. Or drive 200 miles to grab an unopened rye resting in the back of someone’s liquor cabinet.  

The scavenger hunt can be fun, but the value of these storied bottles drops as soon as you take a sip. Like a vintage Lego set or a rare rookie card, these bottles are to be seen and not enjoyed.  

Instead of dedicating your days to collecting dusty bottles no one can drink, why not spend your time cultivating a collection of diverse and delicious bourbons you can enjoy? Like Rebel’s collection of everyday bourbons that you can crack open without breaking the bank.

Rebel 100: The OG bourbon you love, cranked up to 100 Proof.

Rebel 108: Aged 4+ years and chosen for champion status by Kyle “Rowdy” Busch.

Rebel Small Batch: Handpicked by Master Distiller John Rempe, for days when you want a little something special. 

Rebel 10-Year Single Barrel: Hard to find, easy to drink. If you’re lucky enough to spot this one in the wild, savor every sip. 

Trust us when we say there’s a Rebel for every mood, moment, celebration or setback. So stop collecting dusty bottles and start collecting memories, recipes and great whiskies. Because there’s nothing sadder than living life with the seal still on.